Too Clever By Half

A reader recently asked,

I have just recently started my blog.... How do you expand your followers?

Update: This report is largely obsolete. Online stuff changes from time to time, and for this topic a revision would be impractical.

Read more about archived posts, if you like.

A Google+ page for your blog can be a (nearly) freestanding identity. It is your blog's own Google account.

If you want your blog to have a presence on Google+ but don't want it linked to a personal profile with your name on it, that page is made for you.

Assuming you know that you want one and why, here's how to set one up.

Update: This report is largely obsolete. Online stuff changes from time to time, and for this topic a revision would be impractical.

Read more about archived posts, if you like.

You can give your creation a Google+ identity of its own

I will cut to the chase: Your blog can have its own page on Google+ that, for all intents and purposes, is a Google account without your name.

Google+'s "first and last name required" policy is a challenge if you blog anonymously or with an institutional or business or group identity.

If so, Google+ pages are designed for you.

Update: This report is largely obsolete. Online stuff changes from time to time, and for this topic a revision would be impractical.

Read more about archived posts, if you like.

It's your move

On its face, Google+ breaks privacy with its requirement that your G+ account bear your actual name.

But you can preserve your blog's anonymity if you like, Google+ notwithstanding.

Not everyone blogs anonymously. But can we agree that there's nothing wrong in using anonymity to manage your online identity?

Update: This report is largely obsolete. Online stuff changes from time to time, and for this topic a revision would be impractical.

Read more about archived posts, if you like.

The greatest problem with switching to Google+ comments on your blog?

They are restricted to people with G+ accounts. That locks out a lot of people.

Nonetheless, for some it's worth the sacrifice. Google+ comments promise some compelling benefits. Every blogger should weigh them carefully.

Update: This report is largely obsolete. Online stuff changes from time to time, and for this topic a revision would be impractical.

Read more about archived posts, if you like.

You can have it both ways.

Do you have privacy concerns about linking your blog to a Google+ account?

You can promote your blog on Google+ using a separate account not linked to your blog.

But associating your blog with a G+ account unlocks more options. And you can still keep the account hidden on your blog and stay as anonymous to your readers as you like.

Update: This report is largely obsolete. Online stuff changes from time to time, and for this topic a revision would be impractical.

Read more about archived posts, if you like.

Google+ can send you readers whether you plus or not.

But odds are that's not going to happen often unless someone actively promotes your blog. So you might wonder if it is a good idea to join Google+ to get readers and blog traffic and search reputation.

Google+ profiles bear owners' real names. For some bloggers that makes G+ a nonstarter.

However, your G+ account does not need to be the same as your blogging account (though it can be). You can set things up so that there is no link to your Google+ identity from your blog.