Saturday, October 27, 2018

Clever but doomed, Google+ prepares to go

An orange plus sign and a question mark

This month Google announced that Google+, its "social layer" that at one time seemed on track to be Google, will end for "consumers" next August.

Update: March.

The implications for Blogger, including the status of Google+ comments and the transition path for bloggers who use Google+ for their profile pages, are not yet clear.

I'd like to take a moment, though, to reflect on what this tells us about our digital lives in general and our relationship to Google in particular.

Google+ was doomed to fail. And Google is a strange place.