Too Clever By Half

A reader recently asked,

I have just recently started my blog.... How do you expand your followers?

Update: This report is largely obsolete. Online stuff changes from time to time, and for this topic a revision would be impractical.

Read more about archived posts, if you like.

A Google+ page for your blog can be a (nearly) freestanding identity. It is your blog's own Google account.

If you want your blog to have a presence on Google+ but don't want it linked to a personal profile with your name on it, that page is made for you.

Assuming you know that you want one and why, here's how to set one up.