Thursday, January 20, 2011

Gadgets in the footer

The horizontal region in your blog's footer, after the end of your posts, is sub-prime real estate.

Gadgets you place here do not compete for your readers' attention but will only be seen by those who make it to the bottom of the page.

If your left or right sidebar region is longer than the length of the posts shown, there will be a blank gap between the posts and the footer-area gadgets.

Gadgets anywhere add to load time and subtract from the available page-size quota.

My own rule of thumb is that any gadget so unimportant as to belong down here is not worth including at all.

Some exceptions could apply.

Your call.
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